BERKELEY, Calif. — Ask Shoshana Berger what to do with a cigarette box, and she'll suggest decorating it with magazine pages and using it as a business-card holder. Orphaned fishhook earrings can hang ornaments on a Christmas tree. An abandoned Scrabble set turns into a bulletin board, with its letter tiles glued to thumbtacks. Berger, 36, is the founder and editor-in-chief of ReadyMade Magazine, the do-it-yourself bible for the creative and frugal. When she looks at trash, she sees possibility.
A profile of Shoshana Berger for the Associated Press.